Astrove for B2B & wholesale.

European B2B businesses and wholesalers have needs that sit miles away from a standard B2C web shop. Every customer has their own prices, their own credit terms, their own delivery agreement and often their own product catalogue. Standard Shopify or WooCommerce setups need 4–6 separate apps (a B2B plugin, custom customer fields, an accounting connector, a freight app, an EDI bridge, a credit-check plugin) to cover these needs — each priced separately, each a potential break point in the flow.

Astrove gathers the entire B2B stack in one database. When a B2B customer logs in, they see their own prices, their own order history, their own credit limit and their own assortment. Volume discounts are calculated automatically at unit level. Quotes are generated straight from the product catalogue and can be sent for approval to the customer’s purchaser. When the order lands, it is synced to your accounting system — Nordic systems such as Tripletex included — with correct VAT handling, and freight booking goes to your carrier without manual work.

For wholesalers with EDI requirements, we set up integration with the European PEPPOL standard, and X12 where needed. We connect to credit bureaus such as Experian or Creditsafe for automatic credit checks when a new B2B customer registers, and the credit limit is enforced in real time at checkout. The AI assistant reads ordering patterns and proposes replenishment offers to regular customers before they have thought of it themselves, and flags customers whose volume has dipped.

Implementation takes 1–2 weeks from agreement to launch. We migrate your existing product catalogue, customer register, price groups and order history from your current platform (Shopify, WooCommerce or a legacy ERP). You test the solution before go-live, and we follow up during the first week for fine-tuning.