Astrove for fashion stores.

Fashion stores have a kind of complexity most e-commerce platforms only half-handle: variant explosion. A single T-shirt product can have 4 colours × 6 sizes = 24 SKUs, each with its own stock, its own image and potentially its own price. On Shopify this often requires plugins like Variant Lister or Bold Product Options, each with its own licences and breaking points. On WooCommerce it means WP maintenance and plugin juggling. Astrove has a full variant model natively in the core.

Return rates in fashion are typically 20–40% — significantly higher than general e-commerce. A good returns flow decides whether the customer comes back for the next purchase or blocks your store. Astrove’s returns module lets the customer initiate a return in the customer portal, generates a carrier label automatically, registers the return on arrival, creates a credit note in your accounting system, and updates stock in real time. The whole flow is self-served — your support team stops handling standard returns manually.

Social media is the channel fashion brands live on, and content production is a constant cost. Astrove’s social AI module generates drafts for Instagram, TikTok, LinkedIn, Bluesky and X in your brand tone, with built-in AI image generation. Triggers can be set automatically: new collection launched → 5 post drafts queued, low stock on a popular variant → a “last chance” post, season change → campaign drafts. You approve before publishing, or let the AI publish directly within pre-approved boundaries.

The AI assistant reads your sales data and predicts which collections are likely to sell out first, so you can order restocks from suppliers before a shortage occurs. It suggests markdowns on items that have sat still too long, and can automatically launch campaigns with Klarna or Stripe checkout. For international fashion stores, multi-currency (EUR, GBP, SEK, DKK, USD) and multi-language are native, with correct VAT handling per country.